When a once-humble pie shop gains a worldwide audience, a lot of eyes will suddenly be looking for it, especially on the internet--a lot of business dream of that level of fame, but not all of them are ready for it! It’s easy for a potential new fan to see you in a magazine or on TV, pull out their smartphone, and go online to find the best pie in Portland. That means the pressure is on your web site to make a great first impression, and give them what they need to find you.
Random Order Pie Bar was more ready for fame than some, when Travel & Leisure magazine first rated their Vanilla Salted Caramel Apple Pie among “America’s Best”. When the owner of Random Order reached out to Team Upswept, they had updated their signage, menus, and other brand assets with a bolder and more polished look, and they also wisely gathered high-quality photos of their beautiful and positively scrummy pies!
But, even with all of these assets in their hands, their brand refresh was far from complete. None of their new brand imagery was being used effectively in their online presence, and they were also losing potential customers because of their not-so-mobile-friendly web site. The overall look-and-feel of the old web site felt heavy and staid, which didn’t fit at all with the welcoming and active environment of their cafe. That’s where Team Upswept came in!
Our first order of business was designing the new web site to make the best use of their brand assets. Their updated logo now shows front-and-center with a gorgeous, full-width photo of their now-famous pie, and brand fonts are also used prominently, to tie in with their printed menus and advertisements. Their “Pie to the People” tag line also appears in multiple locations throughout the site, so this clever catch phrase can stick in the minds of future tourists and customers.
We also updated their menus to highlight both their pie flavors and cafe selections, with prominent calls to action for special ordering your favorite pie, or visiting the shop for a coffee drink and a slice. And, of course, we incorporated more of the lovely photos of the food, drinks, and cafe space throughout the site, to share the quality of their hand-crafted treats, and the community they’ve built over the years.
And, now that Random Order’s reach extends far outside of its Portland, Oregon home, we made sure their web site would be easy to use for visiting tourists and local enthusiasts alike, by building a web site design that displays gracefully on mobile devices. With more and more people using mobile devices to learn about their pies–especially when traveling in from out of town–it’s absolutely critical that Random Order Pie Bar have a mobile site which is easy to use.
The new mobile site for Random Order achieves the same goals as the desktop version, and brings the brighter, more welcoming look to people on-the-go, and folks who are looking to sample a slice or a whole order of their famous pies can easily find their location or contact them with questions or special orders.
If you know me, then you know that I get more than a little excited about pie, so working with people who make some of the absolute best pie in Portland was a total blast. My only complaint? Looking at all of those photos made me so very hungry pie. Maybe that’s my cue to head up to Alberta St. and grab a world-famous slice for myself! 😉