Being an online seller is already a lot of work, even when your customers are happy. Your day-to-day hustle can turn into a huge headache when your customers get a product that isn’t what they expected–or worse yet, if they aren’t buying at all!
What’s the one hard-to-see thing that can save you from that headache? White Balance.
What is White Balance? It’s the balance of hues in your photo that makes the object look the most natural to your eye. Digital photos have different levels of tints and tones, and it can make a real impact on the final photo. It’s not the easiest thing to see, when you look through your photos one-at-a-time.
Take a look at the four images to the right. Those are all the exact same photo, of the exact same product! The only difference between them is that they each have a different white balance. (bonus: can you tell which is the best-balanced one?)
From there, you can see one problem right away: someone could easily buy this product online expecting one color, only to receive it in a different color. And that means an unhappy customer.
And, if your photos are inconsistent, that can make YOU look inconsistent. You only have a second to build trust online, and if your photos are all over the map, online shoppers won’t feel as comfortable trusting in your product.
“I See The Problem! But How Do I Fix It?”
Product Photos Made Simple will include some specific apps and techniques you can use to adjust your photos for better results, but a couple of things you can do right away:
- Make sure to compare your photos. Look at other photos from this batch of products, and look at older product photos, and see if they’re consistent with each other.
- Ban fluorescent lighting from your shoots! Fluorescent lights–particularly those long, tube-style lights you’ll see in stores and offices–very often make people and products look sickly and green. Look for a different lighting source to shoot your products–you’ll likely be much happier.
Want more, better, in-depth help for your product photos? Support our IndieGogo campaign, and you’ll get Product Photos Made Simple, a How-To Guide specifically for people who DIY and don’t have time to waste!