A logo is a key brand element for any company. Whether a new startup venture, or a well-established company, getting your logo design (or redesign!) nailed down feels good, and can help re-energize your company going into the new year. Approaching logo design can be a real challenge. A good logo design will fit the branding identity so well that it’s often hard to see which components make the design effective.
Think about these elements of good logo design to examine how you really feel about yours.
Keep it SIMPLE.
Simplicity is key. Too often a design will try to communicate too much or be overly clever, resulting in a jumbled message that’s too difficult to remember. It’s important to remember that a logo doesn’t necessarily have to directly relate to what your company does. It is much more important that the design evokes a feeling that is consistent with the rest of your company’s marketing.
Make it ADAPTABLE for maximum exposure.
An adaptable design is also very important. The whole point of a logo is to slap it on everything relevant to your company’s brand presence: business cards, storefront, website, profile pictures, and so many more. The design should be scalable down to about 1×1 inches without losing detail, and be able to not lose impact when made large.
Choose a design that’s APPROPRIATE for your audience.
Consider what kind of markets your company will be appealing to. A well-designed logo needs to appeal to those same audiences. A logo for a water park should be way more fun than a logo for an accounting firm, right?
Beyond the Logo
A lot of nuance and expertise goes into good logo design, but in broad strokes, the most important things are to keep it simple, adaptable, and appropriate for your target audience.
There is, of course, a lot more that goes into developing a strong brand. If you’re interested in continuing to develop your brand sense, sign up to get exclusive access to our awesome (and free!) Branding Workbook. Just by signing up, you’ll also be the first to hear about more exciting things we have planned! Sign up by following the link below.
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