Making your website findable is one of the most difficult tasks in creative branding online. To be findable, your website needs to be search engine friendly. This is accomplished with a number of techniques under the banner of SEO, or Search Engine Optimization. If you’re not familiar yet, take a look at my previous post […]
WHAT IS SEO? SEO stands for Search Engine Optimization. It’s the practice of building your website in a way that makes it easier for a search engine to find it, and give it a high-ranking in search results. Think of it as improving your website’s communication with search engines. I’m not going to lie, implementing […]
Summer is upon us in Portland, and that means tourism! People from all over come here for vacations, explore our city, and fall in love with it. You might be making special plans to get ready for the buzz of tourists, especially if you have a storefront or tourism-based business, but there’s one thing you might […]
What’s invisible, super powerful, and affects us in Portland as much as people on the other side of the planet? Climate change? No, it’s the Google search algorithm. The most powerful search engine in the world is doing it again: changing the way sites get ranked! Not as bad as climate change by a long shot, […]
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