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When April Fool’s Jokes Become Smart Branding

Apr 02 2015

When April Fool’s Jokes Become Smart Branding

Business branding may seem like an odd stage for pranks, but I can’t help appreciating the creativity that April Fool’s Day seems to bring out in some parts of the internet–especially now that businesses are taking part in clever ways. Instead of being a terror-inducing and mean-spirited occasion, it can become a neat project for the business and a smart […]

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Portland professional headshots
Jan 20 2015

Making the most of your headshot!

One of the things that seems to stay the same, no matter the year, is our relationship with the things that are currently impacting our lives, the things that are happening now – the bus you’re about to miss, the date you’re about to go on, the bill you forgot to pay. If you’re a […]

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Apr 09 2014

Fashion photography for Clair Vintage Inspired Spring/Summer 2014

There are some clients that make us stop and think, “Is this REALLY my job? It’s too good to be true!”. Alyson Clair, from Clair Vintage Inspired, is one of them. We recently had the pleasure of collaborating with her on her Spring/ Summer 2014 collection lookbook. Alyson creates garments for a wide range of body […]

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Mar 27 2014

Your Brand is Something to Lean Against

Branding is an important part of running your own business, but it’s hard to do when you’re first starting out. Your vision might not be 100% in-place, but don’t let yourself believe that you’re “not big enough” to build an effective brand! There are plenty of reasons to start putting the pieces of your brand together […]

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Jan 28 2014

Photography at Portland’s Chocolate Fest

I recently toured Portland’s Chocolate Fest, and took photos during their Friday Opening Night Premiere Party. The Convention Center was buzzing with activity, and it was awesome getting to meet both established and new chocolatiers, bakers, and winemakers–and that’s not to mention sampling and photographing their delicious treats! There were too many wonderful photos and […]

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Jan 23 2014

Photo Shoot with Portland Men’s Roller Derby

Team Upswept recently tackled the not-to-be-trifled-with task of shooting a 12-month calendar: we were brought in by Portland’s very own men’s (yes, men!) roller derby all-star travel team, the Bridgetown Menace, to collaborate with them on their 2014 fundraiser. Each page stars a member of their skating roster, and the guys brought their beards, biceps, and […]

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Jan 14 2014

Why You Should Stop Saying “Cheese”

There’s a thing that always seems to happen, when someone pulls out their camera. We hear the words, “Smile!” or “Say Cheese,” and we put on our smiles. A lot of times, we’ll even smile even if nobody gives us the cue. And you know, why wouldn’t we? We’ve been hearing it since we were […]

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Jan 08 2014

Is Your Old Branding Design Right for a New Year?

We’re just a few days into 2014, and you’re probably dreaming up some grand designs for what you want to accomplish in the new year. It’s a time for changes, but while you’re thinking of new ideas, you might want to take a look at your brand. Does your branding fit where you’re going, or […]

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Dec 31 2013

Looking back at 2013! Upswept Creative’s Year in Review

It’s been a memorable year in a lot of ways! It feels like it’d be near-impossible to mention all of it, but we’ve had some fun, made a lot of pretty, and made some memories. In with the New in Old Town We opened 2013 settling into our new space on NW Couch St. in […]

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Dec 19 2013

Why looking your best in photos has nothing to do with good looks

We all have feelings about having our photo taken: the camera might be your friend, or maybe it feels like a mortal enemy.  How does looking at a photo make you feel? Do you smile at the memory of the time when it was taken? Or do you cringe and start mentally noting every flaw […]

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